Your world, made simple. Dim the lights, warm up the room, and turn on your music—even before you arrive. ELAN intuitively creates perfect moments by applying your preset preferences to an infinite selection of media.
ELAN is the Entertainment and Control brand from Core Brands. Its former website had grown stale and outdated and failed to convey the brand message. ELAN needed a fresh look that would reflect the premium, cutting-edge products and "moments" that the ELAN brand represents. Dealers were not easily being found. Product listings were often out-of-date, as the prior content management system required manual updates that often lagged. As well, the prior site was not mobile responsive. In short, the ELAN story was not effectively being told.
Project6 created a customizable design system utilizing the Drupal CMS. Using longer scrolling pages with a flexible modular system, the new design allows ELAN staff to add or edit sections with ease. The new look and feel is elegant and modern, uncluttered and light. To correct the outdated dealer information, Project6 created a custom dealer locator to pull from the Core Brands database on an automated schedule. As well, a custom feed of products updates the website automatically, creating all product pages on the website and populating all content on those pages. The result is an up-to-date, mobile-friendly website that reflects the true character of the ELAN brand.
With a clean, elegant, modern design, the new website mirrors the luxurious ELAN brand and tells its unique story. The new responsive site employs scrolling parallax pages that layer compelling information. Improved functionality makes it easier for dealers to be found and products to stay up to date. Custom, responsive templates built on the Drupal platform provide visitors with a consistent experience across desktop, tablet, and mobile devices while allowing ELAN administrators to quickly and easily update their content. The result is a mobile-friendly opulent, polished, and sumptuous experience that reflects the true character of the ELAN brand.