Website Design and Development for Maternal Quality Improvement Projects
California Maternal Quality Care Collaborative
The California Maternal Quality Care Collaborative (CMQCC) is a multi-stakeholder organization that drives improvement in maternal and infant outcomes through rapid-cycle data analytics and collaborative action. CMQCC is devoted to transforming maternity care through the elimination of preventable deaths, injuries, and racial disparities. CMQCC also implements large-scale quality improvement projects, seeking to maximize impact in the maternity landscape.
CMQCC’s work has received national and statewide recognition; the organization leads in the country in its development of evidenced based maternal quality improvement tools—and they needed an online presence to match their impact. The organization’s website was formidable at first glance. Significantly dated in look, the site, while functional, lacked organization and clarity. Related content was scattered throughout loosely defined groups with no clear path for their diverse audiences. From branding to back-end, the CMQCC website required a lighter, more approachable look and feel.
CMQCC wanted a sleeker website that was simple to navigate and easy on the eye. Project6 began by condensing and organizing their content to showcase the wealth of materials and resources available. The homepage was restructured to create a visual hierarchy, clearly differentiating between top-level categories such as features, featured work, events, and news. To further freshen up the brand’s identity, CMQCC’s logo was refined while maintaining their traditional orange palette in a vibrant, modern twist.
Using a staged approach, Project6 was able to raise the quality of CMQCC’s online presence in its entirety, bringing consistency to branding, design and user experience. By choosing the Drupal platform, Project6 was able to provide a user-friendly way to manage content. Site administrators can now set user roles and categorize resources with ease. Additionally, custom templates were designed to appear polished with or without images, to allow for flexibility without requiring visual content. Visitors can find the information they need quickly, without navigating through unnecessary information or pages. Fully responsive to mobile devices and cross-browser compatible, the new website emphasizes CMQCC’s efforts and influence in local and national maternal quality communities.