Cartelligent Car Buying Service

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Website Design and Drupal Development for Specialty Car Buying Service

Cartelligent

Cartelligent offers an expert car buying service, connecting consumers with the new car they want at the right price, as well as the chance to avoid the hassle of ever setting foot in a dealership. Cartelligent was founded in 2000 on the belief that the car-buying process should be as easy and enjoyable as driving the car itself. problem The Cartelligent site lacked direction: it had confusing navigation, clunky graphics and outdated messaging, all of which resulted in a low search ranking and a lack of user engagement. The brand’s old web presence was failing to gain the business traction in their target market or to communicate the premiere level of service they provided. solution A complete overhaul of Cartelligent’s web presence began with the refinement of their site’s architecture. Simplified navigation led to more focused page content, each designed to funnel users to a contact form that does double duty garnering quality leads and harvesting information for future marketing. By updating their metadata with unique keywords, this site will receive more visitors from relevant, organic searches, the site is now optimized for higher search rankings. result Cartelligent’s new branding approach combines a modern, streamlined parallax design to draw in users, with a bright, fresh palette and upbeat content designed to excite brand awareness and increase user engagement. Their new web presence not only reflects the cutting edge trends in design, but is fully responsive to a variety of mobile devices. The updated appearance and simplified navigation is supported by a custom Drupal Content Management System (CMS) to ensure that Cartelligent’s site content can easily be kept as up-to-date and flexible as their services.

B2C Website Design SEO Results

Jessica Carstens, Marketing Manager | Cartelligent

"We wanted a new website to meet two main objectives—to better communicate the value of the Cartelligent service and to increase the number of site visitors that contacted us. Project6 was able to deliver on both of these. They helped us craft a beautifully presented message that clearly illustrates the benefits we offer to car buyers. Our website conversion percentage is up by 50% since we launched the new site."

Jessica Carstens, Marketing Manager | Cartelligent