I-PEX

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Multilingual Micro Connector Website Design and Drupal Development

I-PEX

With Headquarters in Japan and over 30 locations world-wide, I-PEX is the leader in creating extremely specialized semiconductor connectors. They invented the first mass-produced micro-coaxial connector, CABLINE® I. They specialize in delivering extremely small connectors, and excellent signal integrity solutions that are used in every type of electronic device imaginable ranging from cell phones to automobiles and everything in between. Problem I-PEX produces over 100 different connector products and required a product filtering tool for engineers to leverage when selecting the connectors to fit their needs. The old website was dated, not responsive, and did not contain any of these tools essential to business. Managing every product and the vast array of specifications for each was proving impossible for marketing managers and product owners. The old website also did not handle sample requests well based on geographic region. Solution Leveraging the latest technology in Drupal, content managers are able to curate media such as videos, PDFs, proprietary 3D renderings, and other digital assets on both product detail pages, and news and media portions of the site. The entire website was also localized into 5 languages, so content managers have a wide array of tools to manage site content, document downloads, and form entries in English, Japanese, Korean, Simplified Chinese, and Traditional Chinese languages. Result The final website uses advanced analytics track users behavior through the site while providing reports on conversions to order samples, or make product inquiries. An engaging Application tool shows cross sections of popular devices and where the various connectors are implemented. It's responsive to all device sizes, and most importantly, meets the demands of a global business.